Chapter 10 Before class

1.) Summary of Chapter 10: This chapter discusses the arts & crafts movement. It begins with a man named William Pickering, who held a passion for design and beauty rather than just focusing on the printing which the industrial revolution. The Arts and Crafts movement began in England in the 1800's and began the creativity again that was lost before. The leader was named William Morris and his philosophy called for "individual expressionism by both design and worker". John Ruskin was also a man who influenced this philosophy further. He encouraged other designers to regain this creativity. Although his first intentions were joining the ministry, William Morris soon leaned towards pursuing a career in design. He started by doing architecture, but he saw it as boring and joined a man named Edward Burne-Jones in painting. Many accomplishments he later made included establishing an art decorating firm, where he and several others decorated various things such as furniture, pottery, tile making, and stained glass. Later on he invented the Kelmscott Press and began to create several typefaces. The first typeface that William Morris created went by the name "Golden" which got it's name from his original plan of printing a book called The Golden Legend. He moved on creating other typefaces which were called Chaucer and Troy.

2.) The most interesting person in the reading definitely had to be William Morris. I liked that he made such an effort to make the creativity in design flow again, since the focus was mainly on the industrial revolution. It was interesting to see him bring quality back into printing and design rather than just mass producing things.

3.) Why did William Morris decide to create these typefaces  that were inspired by past ones? Why didn't he just make a brand new one from his own ideas??