Before class 3/25/09

1.) Summary: This chapter introduces the idea of Postcubic Pictoral Modernism. The styles at this time began pretty much after WWI had ended. The war had a big effect on the style and it was becoming to look more machine-like. These styles came from cubist ideas and focused on the geometric standpoint of shapes and space. One of the main styles of the time is called Art Deco, which was evolved from the cubist style. Some important people during this time include: Aldous Huxley, Edward McKnight Kauffer, Jean Carlu and A.M. Cassandre. Art was beginning to become more symbolic and colorful as well as, poster design was beginning to change. The use of space was more like cubism, with kind of chaos where one could use their mind to put it together as a whole.

2.) The most interesting part I found in the reading was definitely about Edward McKnight Kauffer. He was a very important designer at this time creating not only poster designs, but also used a lot of symbolic meaning behind his designs. He also established the idea that sex sells and really focused on the emotion of his pieces. I just found him very interesting.

3.) I still get really confused on how to tell all these designs apart... Since they're all evolving off eachother and have similar characteristics I think I would just need these clarified.